Scope of Work

1. Search Engine Optimization (SEO):

  • Content Development:
    • Perform comprehensive keyword analysis to identify target keywords.
    • Develop a strategic sitemap and optimize menus for user navigation.
    • Create and update web page content and metadata to align with SEO goals.
    • Produce and manage a schedule for regular blog posts (two per month).
  • Citations Management:
    • Manage and update listings through a Yext subscription.
    • Ensure presence on major aggregators such as Foursquare, Neustar, Data Axle, YP Network, and GPS Network.
    • Optimize social profiles including Google My Business, Facebook, and LinkedIn.
  • Social Signals:
    • Enhance visibility and SEO through bookmarking of blog posts on relevant platforms.
  • Reputation Management:
    • Monitor, solicit, and manage online reviews.

2. Advertising:

  • Google Ads:
    • Create and manage branded and specific immigration services campaigns.
  • Bing Ads:
    • Implement campaigns cloned from Google Ads for both branded and service-specific outreach.
  • Social Media Advertising:
    • Execute retargeting campaigns on Facebook/Insta, LinkedIn, and Google/YouTube to maximize reach and engagement.

3. Web Design & Managed Hosting:

  • Provide web design updates and ensure compliance with ADA Section 508.
  • Manage hosting with features including SSL certificates, daily backups, weekly updates (plugins, themes, WP core, PHP), and CDN.

4. Reporting:

  • Provide clients with access to a local SEO dashboard for ongoing performance tracking.
  • Deliver comprehensive reports via email to keep clients informed of campaign progress and results.
  • One-hour monthly review meetings via Google Meet with key stakeholders.

This document outlines the specific services provided by Sun Digital Marketing to ensure transparency and manage client expectations effectively. For further details or to discuss specific needs, clients are encouraged to contact Trevor Clendenin or Jon Pacific directly.