Monthly Review Meetings

The primary aim of our monthly review meetings is to discuss the performance of your digital marketing campaigns, align strategies with your firm’s objectives, and make data-driven decisions to improve results.

Frequency and Duration:

These meetings are scheduled once a month and typically last for one hour. This frequency ensures we stay on top of performance trends and can react promptly to any changes in your marketing landscape.

Platform:

Meetings are conducted via Google Meet, allowing for a convenient and effective online discussion regardless of location. This platform supports screen sharing, which is crucial for presenting data and visual aids.

Participants:

Key stakeholders from your firm should attend, including decision-makers involved in marketing and business development strategies. From Sun Digital Marketing, the lead strategist (either Trevor Clendenin or Jon Pacific), along with SEO Specialist Clint Johnson, will attend to provide insights and answer questions.

Agenda:

  • Review of Last Month’s Performance:
    • Overview of key metrics and KPIs.
    • Discussion of targets vs. actual performance.
    • Insights from the local SEO dashboard and ad campaign reports.
  • Campaign Highlights and Lowlights:
    • Presentation of successful strategies and areas where the campaigns excelled.
    • Analysis of underperforming aspects and exploratory discussion on potential causes.
  • Strategic Adjustments:
    • Recommendations for strategy tweaks based on the latest data.
    • Discussion of new opportunities or changes in immigration law marketing that may impact future campaigns.
  • Q&A and Feedback:
    • Open floor for questions from your team regarding the presented data and strategies.
    • Collection of feedback on current marketing efforts and any additional needs or changes desired by your firm.
  • Action Items and Next Steps:
    • Summary of action items agreed upon during the meeting.
    • Setting objectives for the next period.

Preparation:

Participants are encouraged to review the performance reports sent prior to the meeting to ensure an informed discussion. We also recommend compiling any specific questions or topics you would like to address during our session.

Regular review meetings are vital for maintaining an open line of communication and dynamically adapting our strategies to meet your firm’s evolving needs. These discussions are not only about reporting but are a platform for collaborative strategy development aimed at achieving the best possible outcomes for your immigration law practice.